The Latest Inbound Marketing Content from Tomorrow People

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By Pete Winter on Thu, April 7, 2016

Why conducting a competitor analysis can give your content strategy a competitive edge

To keep your customers close, look closely at your competitors

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By Stephanie Mulrooney on Mon, March 21, 2016

How to Make Friends who Influence People [SlideShare]

Enhancing your content marketing strategy with influencer engagement

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By Matt Castle on Fri, March 11, 2016

Why Customer Experience Should be the Focal Point of a Content Strategy

4 reasons customer experience is key to content strategy

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By Stephanie Mulrooney on Thu, March 3, 2016

Four Characteristics of a Successful Brand Community

Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful?

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By Pete Winter on Thu, February 25, 2016

The Difference Between Paid, Owned and Earned Media

Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media.

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By Alistair Norman on Fri, February 5, 2016

5 Essential Components of a Persona Profile

Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components.

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By Pete Winter on Thu, October 29, 2015

How Website Performance Insights Can Reveal What Your Customers Want

Standard website metrics can give you a powerful understanding of what your customers really want.

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By Pete Winter on Wed, October 28, 2015

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.

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By Pete Winter on Thu, October 15, 2015

Why Google Search Trends Can Show You What Your Audience Is Looking For

Three smart ways to make Google search trends your ultimate customer research tool kit.

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By Pete Winter on Thu, October 15, 2015

Content Strategy 101 - Creating Content with a Purpose

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it?

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