Almost every business is on the internet now. The competition for the top spot on Google is increasing and the pressure to compete via a high quality home page and website is growing all the time.
Here’s how to create a home page that delivers:
1. Design it around your customers
This isn’t about showing off. It’s about creating a home page that answers your customer’s needs and interests. But let’s go back a step first. Do you know what your customers’ needs actually are? Do you understand what makes them buy and what will get them responding to your website? Using an inbound marketing approach allows you to understand your customers better and build a home page that will win them over.
2. See it as part of a bigger plan
It’s very easy just to look at the home page as the be-all and end-all when in fact it is just one part of a bigger plan. How will you attract web traffic there in the first place? What are you offering to visitors once they get to the home page that will encourage them to stick around? Create your home page as part of a wider inbound marketing strategy that will nurture web visitors into committed customers.
Learn more about creating marketing that actually sells your services or products now in our eGuide How to Improve Your Marketing in 31 Days.
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