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Written by:

Sookie Shuen

Feb 1, 2012

3 Risks of Using Traditional Telemarketing Services


beyond a phone callWhat’s wrong with traditional telemarketing services?

Telemarketing services have probably been around not long after the first phones were installed. Yet it seems that, both in B2B telemarketing and in B2C telemarketing, not a great deal has changed since those first early days of Alexander Bell’s great invention. Next time you or someone you know looks at working with telemarketing companies, keep these points in mind on what’s wrong with traditional telemarketing services:

Cut off from the start
Traditional telemarketing services are often undertaken as a discrete activity, cut off from the rest of a company’s approach. Telemarketing services undertaken in this way are not supporting a company’s core sales and marketing strategy, but actually undermining it.

Ringing alarm bells
Telemarketing services provided the conventional way are often done as a one-off full on blast. Again, they are frequently used in a reaction to a fall in sales - or a sudden approach in the light of a new offer or discount. But this one-off method merely rings alarm bells instead of creating interested prospects.

Wrong number
Telemarketing services still often rely on outdated information – costing you time and money. Or they use only limited information which fails to show how relevant the product or service is to the prospect.

Find out how to advance your telemarketing campaign to win more leads and sales – download our eGuide The Death of Telemarketing now.

Topics: Sales

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