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Written by:

Sookie Shuen

Feb 21, 2012

How to Generate Leads from Social Media


generation of leads through social mediaWhat the lead generation companies don’t tell you about social media

What are the lead generation companies failing to tell you? It could be that your lead generation approach is working perfectly for you in attracting the right kind of contacts. But if it isn’t, it may be time to assess what it is that the lead generation companies have been neglecting to say about social media:

"Not a lot"

If you’re dealing with lead generation companies that don’t really say anything at all about using social media in their approach, it’s time to update your contacts list. Social media can be a powerful addition to your entire lead generation approach, if it’s done right.

“It’s not in our job description”

If the lead generation companies you’re speaking to are just not interested in linking your social media insight with their approach, it’s time to find another way. Social media offers an array of opportunities to generate leads – if it’s undertaken with a clear plan.

“It’s all about getting people’s attention”

Is this the main message the lead generation companies are giving you about social media? If so, they’re only telling you half the story. Social media can indeed be used to win attention – and convert it into leads. But it needs to be done effectively and consistently.

What are two of the top risks of social media for marketing?

Social media marketing is big right now. Everyone wants to make the most of the opportunities and many businesses are working hard at creating an effective social media marketing presence. But social media for marketing does come with some significant risks for businesses. It’s all too easy to overlook these in the rush for more leads and customers. Here are two of the top risks:

  1. Losing credibility: Going into social media marketing without a clear strategy can create a serious drop in your business credibility. If you’re engaging in one of the many things that a business should avoid on social media, you could see an impact on your online profile. This is why it is so important to engage in social media for marketing with a clear and consistent plan.
  2. Losing customers: Many companies launch straight into social media without being sure about how they’ll actually turn connections into leads and leads into customers. So they put a great deal of work into creating new connections - then lose them by failing to follow up.

Find out how to get more from your social media marketing now - download our eGuide How to Generate Leads from Social Media.


Topics: Social Media

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How to Generate Leads from Social Media