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5 Common Campaign Implementation Mistakes and How to Overcome Them [Slideshare]

Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them.

5 Common Campaign Implementation Mistakes and How to...


By Stephanie Mulrooney Jul 25, 2017

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b2b promotional campaigns

How to Brief a Marketing Agency and create kickass campaigns [Slideshare]

Getting the most from your marketing agency comes down to one thing: a strong campaign brief

How to Brief a Marketing Agency and create kickass...


By Stephanie Mulrooney Jul 20, 2017

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Digital Marketing Agency CMO's definitive guide b2b promotional campaigns

How to budget for promotional marketing activity

Understanding how to allocate marketing budget is vital in ensuring you get value for money - and ROI - from promotional activity.

How to budget for promotional marketing activity


By Stephanie Mulrooney Mar 2, 2017

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CMO's definitive guide b2b promotional campaigns

How to run a successful B2B marketing brainstorm [SlideShare]

What you put into a B2B marketing brainstorm defines what you get out of it - read about three key factors in successful idea generation.

How to run a successful B2B marketing brainstorm...


By Stephanie Mulrooney Feb 16, 2017

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b2b marketing brainstorms CMO's definitive guide b2b promotional campaigns

How to develop buyer personas for B2B marketing

Learn how to research and create B2B buyer personas that will take your inbound marketing campaigns to the next level.

How to develop buyer personas for B2B marketing


By Alistair Norman Feb 3, 2017

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CMO's definitive guide b2b promotional campaigns buyer personas

Five steps to high-performing B2B promotional campaigns

Start your journey to achieving successful, high-performing, B2B promotional campaigns by exploring the 5 steps of a winning methodology.

Five steps to high-performing B2B promotional campaigns


By Stephanie Mulrooney Jan 19, 2017

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CMO's definitive guide b2b promotional campaigns