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PR used to be more Press Release than Public Relations. With the upheavals in citizen journalism, channel proliferation and social media, why is PR important?
By Valentine Smith May 29, 2014
why is pr important
advantages of public relations
Stephanie Mulrooney Mar 2, 2017
b2b promotional campaigns
Site: Tech Data
A new study suggests a lack of understanding between the CEO and marketing is putting CMOs in the firing line.
By Rachel Gee Nov 01, 2016
The Business Marketing Club (BMC) is back with a sleek new logo and more progressive discussion from those at the vanguard of business marketing.
By Oliver Matejka Oct 14, 2016
Far too many brands today still only concentrate on generating visitors, not realizing the importance of turning visitors into buyers.
By Steve Olenski Feb 20, 2017
Small and medium-sized businesses (SMBs) are moving rapidly toward adopting mobile apps, according to new research by Clutch, with 42% of SMBs having built their own mobile app.
By Laurie Fullerton Mar 06, 2017