Newsroom

Empowering marketers with powerful resources from our team of creatives, partners, and influencers.

Posts by Topic

see all

How to write a kickass content marketing brief

In this guide, we’ll provide a step-by-step rundown of how to build out a highly effective content brief for any content marketing asset.

How to write a kickass content marketing brief


By Ahmed Ahmed Mar 8, 2021

Read More

Content Marketing Content Planning Content Strategy

How the global pandemic changed marketing and engagement in 2020

Research and insights into how engagement has changed during the Covid-19 pandemic, and how marketers are reacting to communicate with customers.

How the global pandemic changed marketing and engagement in...


By Pete Winter Mar 3, 2021

Read More

Marketing Strategy

Understanding your audience: How to build a persona matrix

Why building a persona matrix is a crucial first step of a go-to-market strategy, and a step-by-step guide showing how to get all the insights needed for each target persona.

Understanding your audience: How to build a persona matrix


By Pete Winter Feb 9, 2021

Read More

Marketing Strategy

Product marketing superheroes: 5 technology platforms doing stellar product marketing

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring.

Product marketing superheroes: 5 technology platforms doing...


By Pete Winter Feb 2, 2021

Read More

product marketing

B2B marketing trends for 2021: 5 important developments to get ahead of

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers.

B2B marketing trends for 2021: 5 important developments to...


By Pete Winter Jan 8, 2021

Read More

B2B Marketing

Weekly Edition

Your content marketing. Kickass or casualty?

Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.

Take the test