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CLOSE WINDOW

Understanding buyer behaviour: Why community influence will be key to B2B marketing success

To succeed despite the challenges of the global pandemic, marketers must move beyond survival, to embrace change, community, and a true understanding of buyer behavior.

Understanding buyer behaviour: Why community influence will...

By Pete Winter Nov 5, 2020

B2B Marketing

Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Brands felt compelled to respond to the pandemic. But not all of them got it right.

Covid-19 marketing campaigns: The good, the bad, and the...

By Pete Winter Oct 29, 2020

Content Marketing Content Strategy Brand

All I want for Christmas is a hyper-personalized digital experience

How brands can embrace the transition from in-store to eCommerce to deliver exceptional personalized experiences and drive improved conversions.

All I want for Christmas is a hyper-personalized digital...

By Pete Winter Oct 22, 2020

Inbound Marketing

5 Ways to Boost Business Growth

Are you overlooking the basics of business growth? If you don’t make decisions based on reliable data and take action – you may watch your competitors stream ahead of you.

5 Ways to Boost Business Growth

By Alistair Norman Oct 15, 2020

Content & Data Brand Audience

21 books every senior marketer should read or listen to

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. How many have you read?

21 books every senior marketer should read or listen to

By Pete Winter Oct 8, 2020

Marketing

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Weekly Edition

Your content marketing. Kickass or casualty?

Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.

Take the test

Latest Work.

eGuide: Cxense

Site: Tech Data

Video: Oracle

What’s trending?

Meet the CMO turning Crocs ‘from a meme to a dream’

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.

Meet the CMO turning Crocs ‘from a meme to a dream’

By The Drum Feb 26, 2020

CMO Interview

Why your startup should market content, instead of your product

Brand affinity marketing could be a way for you to stand out...

Why your startup should market content, instead of your product

By The Next Web Feb 25, 2020

Startup Growth

Three hallmarks of Red Bull’s social media content strategy

‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.

Three hallmarks of Red Bull’s social media content strategy

By eConsultancy Feb 23, 2020

Content Strategy

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? HubSpot has you covered.

The Ultimate List of Marketing Statistics for 2020

By HubSpot Feb 22, 2020

Market Research