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Lead Gen Strategies: How to Use Content to Fuel a Sales Pipeline

Learn how understanding your customer’s journey will help you better adjust your sales pipeline to meeting their needs.

Lead Gen Strategies: How to Use Content to Fuel a Sales...


By Alistair Norman Nov 22, 2019

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Lead Generation

Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Marije Gould, VP of Marketing, EMEA at Verint, explains why engaging with your customers beyond your products is vital.

Verint VP of EMEA marketing Marjie Gould on why the future...


By Alistair Norman Nov 21, 2019

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Content Marketing

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...


By Alistair Norman Nov 20, 2019

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Content Marketing CMO Interview

How a fearless content marketing strategy paid off for Under Armour, IBM, and GE

How a fearless content marketing strategy help B2C and B2B brands like Under Armour and IBM really stand out.

How a fearless content marketing strategy paid off for...


By Alistair Norman Nov 14, 2019

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Content Marketing Differentiation

Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.

Thomson Reuters’ head of content and campaign marketing on...


By Pete Winter Nov 8, 2019

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Content Marketing CMO Interview

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Become a changemaker

Use the new rules of content marketing

56% of companies are paralyzed by disruption and change and are in a ‘digital impasse’. But change is the only constant. So how do we win in this new era? With the new rules.

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