How to win leads and prospects online

Takeaways:

• Use compelling design and provide useful content
• Video and strong calls to action improve conversion rates
• Build in free tools where possible, and include client testimonials for trust
• Provide a contact telephone number, and optimise for key search terms
• Spell out the benefits of sign-up, and use a simple, bold sign-up form.

Get detailed know how on creating an optimum lead gen machine. Download The CMO's Guide to Lead Generation Websites