Business spend on traditional advertising is falling whilst spend on newer channels such as social media continues to grow. So does this mean the end of advertising and the traditional advertising agency approach as we know it? Older forms of advertising such as TV and print ads are looking outdated compared with new ways of combining epic content marketing, marketing technology and social media.
So what's the difference between old and new?
- Limited options vs. almost limitless channels: Unlike the traditional approaches, inbound marketing brings advertising together with more flexible ways to reach people - from LinkedIn advertising to utilising the best of the free advertising online.
- Retrospective vs. right now: Traditional advertising usually provides only a limited insight into results, after the main event. Newer approaches allow advertising companies to view and adapt their campaign - while it’s happening.
- Distraction vs. conversation: Inbound marketing provides a wider choice of channels a more ways to connect with potential customers, unlike the limits set by traditional ads
No wonder traditional advertising is fast becoming a thing of the past.