The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet (Source: The Daily Telegraph). So if the internet does indeed offer so much scope for development why are so many companies still missing out? After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year (Source: UK SEM Benchmark Report 2011). So what can British companies do to win more with SEO?
Add a strategy
SEO on its own offers very limited results and can even undermine a company’s search engine ranking. Yet many an SEO agency will focus only on your keywords and nothing else. SEO as part of a complete inbound marketing strategy can create better results and provide vital business intelligence before, during and after a campaign.
Website SEO has commonly been viewed as a quick fix marketing option. Adding time allows businesses to view the exact results and stats from their activity using inbound marketing resources such as a personalised dashboard.
Draw out the detail of your customer’s behaviour using SEO and you can inform your entire sales and marketing strategy.
Get more on making SEO marketing work for you by downloading our free eGuide The Death of SEO now.