Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Or are you wondering where to start? Here are a few tips to creating a marketing plan for the year ahead.
Fine tune your strategy
This is the crucial part. Assess what your business approach is for the year ahead, then consider how you can reach your target market.
Which marketing channels did you use in 2011? Did you stick to the same ones, despite limited returns? Think bigger and multi-channel to see more of a ROI on your marketing and then build your plan around that.
Make your plan to track your marketing just as important as your actual marketing plan. Sound complicated? It isn’t really. It’s just a case of planning to continuously assess how well your marketing activities are performing. By using inbound marketing you can do this, live.
Build your marketing plan around creating a consistent marketing message - which will consistently bring in new leads. Again, inbound marketing technology lets you integrate all your marketing across the different channels.