Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’ .
Social media has exploded in the past five years, and most businesses have now figured out that it has a potentially massive marketing potential. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.
Alistair is well-placed to share key insight on how organisations can leverage the power of social media marketing. As well as having more than 15 years of marketing experience under his belt, he holds the key role of Marketing Manager at Tomorrow People, Birmingham’s specialist inbound marketing agency.
Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including:
- Effective use of Facebook, Twitter and LinkedIn
- Attracting and retaining business
- Building a powerful and profitable social media presence in just 90 days
- Nurturing and winning leads, at lower costs
- Building a profitable reputation as a thought leader
- Speeding up the buying process
With an important emphasis on how social media can be both profitable and measurable, Alistair’s talk will share tips on making social media activity work hard for the business — generating concrete results as well as building the brand.
‘Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’. This will take place on 26th October 2012 at the ICC in Birmingham, UK.