The world of digital marketing underwent many changes in 2013. These top ten marketing infographics highlight the biggest changes and how you should respond to them.
In September 2013, Google rolled out a new algorithm release called Hummingbird. The bottom line was to make search more human and provide more relevant results. It’s estimated that it has impacted on 90% of searches. How these changes affect digital marketing is laid out in this handy infographic.
It’s been predicted that 2014 will be the year that mobile internet usage finally overtakes desktop usage. As this marketing infographic shows, the implications for digital marketing are huge – content now needs to be created so it can be easily read on smaller screens while on the go.
A responsive website is one that’s built to respond to a user’s environment, including screen size and operating system. With more people owning more devices – 90% of people use multi-screens frequently – it’s an important development, allowing customers a seamless experience of your brand online.
The rise of visual social networks such as Pinterest and Instagram show that a picture really is worth a thousand words. With over 35 million registered Instagram users and an average of 5 million pins a day on Pinterest, visual content is going nowhere fast as this infographic reveals.
In this age of social media, advocates have never been more important or, as this infographic shows, more powerful. Advocates have been shown to drive ten times more action than that of paid-for impressions, proving that not only are social sharers a powerful marketing force to be reckoned with, but that they are also extremely cost effective.
People consume digital media in a very different way now – tablets and smartphones mean they can access the web anywhere, anytime – and they expect to be kept up-to-date with everything in real time. As this marketing infographic shows, get the ingredients right and real-time marketing can lead to greater engagement with your target audience.
Native advertising is a new way of getting the attention of younger consumers. Instead of using traditional pop-ups and banners, native advertising is content designed to sit seamlessly in whatever platform it appears on. And it works – one in four 18-34 olds said branded content like this was more likely to make an impression on them.
Google Authorship soared in popularity in 2013. Successful implementation has been shown to help click through rates in organic search. If that’s not enough, seeing a friendly face next to content has the power to humanise your brand – something that hasn’t always been easy in the faceless world of digital.
Content marketing went from strength to strength – 93% of B2B marketers took to content marketing in 2013. With the change in Google’s algorithm, creating good quality content will help not only help user engagement, but also your rankings.
Gamification is the concept of applying game-design thinking to non-game arenas, such as online marketing, to make them more fun and engaging. It may seem a bit gimmicky, but by making marketing content enjoyable for the consumer, it increases stickiness. This infographic lays out the benefits and demonstrates some great business examples.