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Alistair Norman

Written by:

Alistair Norman

Jun 10, 2014

A Story in Statistics: How to Build Engagement Through Your Inbound Marketing Blog

Get it right and your inbound marketing blog can attract a whole new set of prospective customers. 

A story in statistics


Do you really need a blog?

Of course you do. Didn’t you know that companies who blog more than 15 times per month get 5 times more traffic than companies that don't blog at all? Can’t argue with those numbers. Plus 70% of business decision makers prefer to get company information from an article rather than an ad - so it’s safe to say that starting a blog is more than worth it.


3 things your blog should be:

1. Useful and interesting

2. Targeted

3. Timely


How to create a more engaging blog

1. Update frequently

2. Go visual

3. Make it easy to share

4. Add a call to action


Having a company blog:

  • Makes it easy to communicate with customers
  • Humanises your company
  • Builds credibility by showing you’re an industry expert
  • Is a great way to receive feedback
  • Can help your website rank higher in search engines

Discover how to build trust and bring more leads into your funnel. Get your free eGuide now: How to build word of mouth marketing

How to drive word of mouth marketing

The Author

Alistair Norman

Alistair Norman | Marketing Director

Alistair is responsible for the strategy, design and implementation of our Inbound and Content Marketing, with a focus on developing B2B and B2C markets.

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