Inbound Marketing – winning receptive customers and influencing the right people
We have probably all experienced the following Inbound Marketing opportunities, which happen billions of times a day around the world:
“A Linkedin friend recommended you to me.” (Social Media)
“You were mentioned on a blog I use.” (Blog)
"I read a good review about you on the web.” (Search)
“You were top of the google hit list, so I rang.” (Search)
When it’s done right, inbound marketing has been proven to increase revenue whilst reducing marketing spend.
It’s not just about short-term gains either. You can apply inbound marketing to your business to boost the long-term growth of your business.
Inbound marketing may be relatively new, but it’s already achieving powerful results for well known names and growing companies.