The launch gives businesses an alternative approach to marketing proven to add 15% to top line growth, at 60% less cost than traditional marketing methods.
The unusual name is appropriate for a proven, but innovative methodology that guarantees companies a global presence within only 90 days. Zoober combines Content Marketing, Marketing Automation and Lead Nurturing to help companies to grow their revenue and customer base in five steps: Listening, Creating, Engaging, Transforming and Growing.
Tomorrow People recently redeveloped from a highly successful design & communications agency into a consultancy which specialises in bringing its pioneering approach to small and medium sized businesses. The launch of Zoober was inspired by recent changes in marketing and its ability to offer businesses a measurable return on investment. Tomorrow People have worked in conjunction with their clients to develop the process.
One of the companies benefiting from the five-step Zoober approach is Badges Plus, whose Associate Director, Robert James, commented:
“The expert help we're getting from Tomorrow People has already seen us benefit from an increase in sales of 15% and has helped us win our biggest contract to date to the value of £700,000.”
Alistair Norman, Marketing Director at Tomorrow People, explained:
“Organisations have traditionally focused on a selling (push) approach to marketing with advertising and direct marketing being the intrusive and expensive approach - or have just bolted social media on to their traditional marketing approach.
By adapting to the new platforms and the latest technology, Tomorrow People map a company’s buying process and build its audience, through informative, interesting content to nurture its communities to the point when they are ready to buy. This ‘pull’ approach builds a company’s reputation and revenue and is 60% more cost effective than any outbound approach.”
Business-owners can learn about the benefits of the Zoober approach in a series of online events hosted by Tomorrow People from July.