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Written by:

Sookie Shuen

Aug 16, 2011

Marketing In-House or Outsourcing to a Marketing Agency (Part 1)


Choosing who does your marketing could be one of the biggest decisions you ever make for your business.

This is the first part of a 3 part series. Read also: Outsourced Marketing: Advantages and Disadvantages (Part 3) & In-house Vs Outsourced (Part 2)

effective-reaching-target-market

Marketing: The business dilemma uncovered

But how do you decide between keeping your marketing in-house or outsourcing it to a marketing agency?

What’s the best way to ensure you get the results you need, within the budget you’ve got?

This is for you if you’ve ever wanted to know:

  • What questions you should ask when selecting a marketing agency
  • The common mistakes small businesses make when it comes to planning their marketing
  • The key advantages and disadvantages of taking their marketing in-house or outsourcing it
  • The aspects you need to keep in mind when choosing between in-house and outsourced.

Eight marketing strategy resources you can’t afford to ignore

Effectively reaching your target market and reaping the financial rewards depends on harnessing eight key areas:

  • Sales

These are traditional, but ever-evolving disciplines that still call for the same core skills and business nous to add value to your marketing strategy. They tend to be the custodians of key information.

  • Copywriting

For your content to command attention and credibility, you need the right kind of writing skill behind your business.

  • Design

Impact is essential so a versatile design focus that can create a visual impact in multiple media channels is all-important.

  • PR

Public Relations acumen put to work in the right way will ensure your business and brand is talked about by the right people, for the right reasons, both online and offline.

  • Web optimisation

Effectively optimising your site and your content requires specialist skill and a strategic approach. Your website visitor numbers and online presence deserve nothing less.

  • Web development

Your website is a central marketing channel so ensure that you have the right people to give your company a powerful, consistent impact in a crowded marketplace.

  • Organisational buying activities

Your buying strategy is vital so have a team in place that can formulate and carry out a well planned buying strategy.

Still need convincing? Download: 'What Is Inbound Marketing? Your How-To Guide', to see how replacing your in house marketing with Inbound could help provide growth at 60% less cost.

Download your eGuide now!

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