Instead of an approach that may or may not win you new leads, inbound marketing gives you a continuous flow of new leads and new revenue. It allows you to achieve more, but spend less at the same time. Recent research has shown that inbound marketing-focused companies experience a 62% lower cost per lead than businesses that depend mainly on outbound marketing methods.This means that you could spend £20,000 on outbound activity alone - or spend £12,400 less with inbound marketing and achieve the same result.
Inbound marketing allows you to achieve more by adding a new approach to what you’re already doing. It’s about focusing on the demand that’s already out there for your product or service - rather than spending time and effort trying to create the demand.
So you can still use the traditional outbound marketing approaches you’ve been working with, but apply inbound marketing as the core of your approach to increase your leads and revenue.
Applying inbound marketing in a strategic way can lead to results such as:
- Improved reach
- Heightened awareness
- More visitors to your website
- Higher-quality leads
- Wider sales pipeline
- Increased revenue
- Lower costs
Read also: Inbound Marketing: How It Works?