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Tomorrow People

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Tomorrow People

Jun 23, 2022

Egress appoints Tomorrow People to unlock customer insight

Cybersecurity software company Egress has appointed go-to-market agency Tomorrow People to enhance its marketing strategy with consumer research.

The project, delivered by a team of strategy, editorial, design, and digital marketing specialists, will identify Egress’s ideal customer profile to enable more tactical messaging across a suite of touchpoints. This in turn will ensure both new and existing products have the maximum impact and appeal to support pipeline development.

Software specialist Egress offers organisations a range of data security services, facilitating the secure transfer of confidential files and information. They chose Tomorrow People to conduct original research for their go-to-market playbooks following a strategic decision to incorporate the customer mindset into their messaging.

Alistair Norman, marketing director at Tomorrow People, said: “Knowing your audience when entering a vertical market is critical for a successful go-to-market plan. We’re thrilled to provide Egress with the guidance and expertise needed to accelerate their expansion in key markets.”

Fahim Afghan, Senior Product Marketing Manager at Egress, said: “Tomorrow People has clear expertise in this area. We’re totally transforming how we think about our GTM and I know we’d be in good hands with them.”

Learn more about Tomorrow People on their website.

About Tomorrow People

Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers and lead generation. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, go-to-market strategy workshops, content marketing, and website development.

About Egress

Egress is a UK-based software company with a mission to eliminate complex cybersecurity challenges. Founded in 2007, the company provides a range of data security services designed to protect shared information throughout its lifecycle, as well as offering on-demand security for organisations and individuals sharing confidential information electronically.

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Topics: Press Release