MLOps platform Picterra has chosen award-winning agency Tomorrow People to overhaul their go-to-market approach.
Since 2016, Picterra has brought together machine learning and geospatial imagery to give enterprises the ability to create scalable geospatial applications and services. Based in Switzerland, the industry-leading platform turns a complex, inefficient, and expensive workflow into an all-in-one platform for geospatial analytics.
Tomorrow People has been chosen to reposition the platform with a go-to-market strategy underpinned by persona and market research. A suite of bespoke, targeted content will then drive top-of-the-funnel awareness and generate new leads.
The geospatial MLOps market is growing at a phenomenal pace. By adopting an insight-led approach, and forming a better understanding of the audience as well as their specific challenges, a strong value proposition is created. With this data-driven foundation in place, a compelling content and channel strategy will further support market penetration.
Alistair Norman, marketing director at Tomorrow People, said: “Picterra’s revolutionary platform is transforming the geospatial MLOps industry, and our SaaS expertise and insight is the perfect partnership for continued momentum and growth.”
Viktoria Lindback, marketing director at PIcterra, said: “We’re keen to drive more awareness and see results fast. With the plans Tomorrow People have in place, I’m looking forward to what we can achieve.”
The activity will be delivered by a team of specialists at the agency, which serves global clients from its bases in Birmingham (UK), London, and New York City.
Tomorrow People specialises in working with B2B technology and data-driven platforms. Other recent client wins include geospatial machine learning software Picterra, and recycling management solution Resourcify.
Learn more about Tomorrow People on the website.
About Tomorrow People
Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers and lead generation. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing.
Picterra provides cloud-based ML capabilities to deliver geospatial insights. It's a powerful software for detecting objects, monitoring changes, and spotting patterns in satellite, drone, and aerial imagery. Serving customers across the globe, the company is headquartered in Switzerland.
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