Global B2B direct mail and gifting software company Reachdesk has chosen go-to-market agency Tomorrow People to revitalise its brand identity and positioning, and develop a new website that showcases the human element of the brand.
Founded in 2018, Reachdesk empowers B2B businesses to create, manage, and measure the ROI of their direct mail and gifting campaigns at scale. Following the successful closure of $43 million Series B funding, the company has chosen Tomorrow People to deliver a reinvigorated brand strategy and a fully optimised website that will enhance the overall user experience.
This will be delivered by a team of strategy, editorial, design, digital marketing, and development specialists at the award-winning Tomorrow People agency. As part of this project, Tomorrow People will run a series of brand strategy workshops to build a modern and creative look and feel, including an update to the existing Reachdesk logo. At the same time, messaging workshops will develop compelling brand positioning that connects Reachdesk with its global audience. Both elements will come together in a new Reachdesk website, which will offer an enhanced user experience, showcase the Reachdesk value proposition, and meet key metrics around bounce rates, session times, conversion rates, and traffic.
Alistair Norman, Marketing Director at Tomorrow People, said: “Our team is already collaborating with Reachdesk to evolve their position as a category leader. We’re extremely excited about helping Reachdesk to communicate their purpose and mission in a compelling, differentiated way, with a fresh look and feel that sets a foundation for further growth.”
Christy Steward, Head of Marketing at Reachdesk, said: “We selected Tomorrow People on the quality of their work, especially when it comes to developing disruptive brands. This new platform of brand development and web will be the foundation of our marketing strategy.”
Learn more about Tomorrow People on its website.
ABOUT TOMORROW PEOPLE
Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, go-to-market strategy workshops, content marketing, and website development.
Headquartered in London, Reachdesk is a global direct mail and gifting platform that empowers B2B organisations to deliver the moments that matter at scale, globally, throughout the entire customer lifecycle. Through Reachdesk, companies can deliver gifts and direct mail that build deeper connections with customers, prospects, and employees at the click of a button.
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