Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation.
Headquartered in New York City, the multinational SaaS media technology company provides media planning and data analytics services to major brands and broadcasters, including the BBC, Canal+, Discovery and EuroSport.
Tomorrow People will develop a content program designed to raise awareness among Telmar’s most ideal prospective customers, then encourage them to demo the company’s advanced solutions: Insights, Statistics, Multibasing, and Adloc.
Alistair Norman, marketing director at Tomorrow People, said: “Our team is already collaborating with Telmar to develop assets offering useful, practical, and strategic ideas for their key market of advertisers, agency professionals, and broadcasters.
“We’re putting the product experience front and centre by building everything around the goal of driving trials. This way, more prospects can experience Telmar’s game-changing technology for themselves.”
The activity will be delivered by a team of strategy, editorial, design, digital marketing, and development specialists at the Tomorrow People agency, which serves global clients from its bases in Birmingham (UK), London, and New York City.
This latest partnership follows a number of recent client acquisitions for Tomorrow People, among them maritime data provider Lloyd’s List Intelligence (Informa). The agency’s international roster of clients also includes Castrol, Acquia, and Signicat.
Learn more about Tomorrow People on their website.
About Tomorrow People
Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers and lead generation. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing.
Headquartered in New York City, Telmar is a multinational SaaS media technology company provides media planning and data analytics services to major brands and broadcasters, including the BBC, Canal+, Discovery and EuroSport. The company’s easy-to-use media planning tools allow professionals to create targeted and comprehensive advertising campaigns that create results.
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Ahmed Usman Ahmed, Editorial Manager (firstname.lastname@example.org)