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Pete Winter

Written by:

Pete Winter

Apr 19, 2021

The Open Sauce Podcast

Learn how Tomorrow People brought Acquia’s successful podcast to life, from creative concept to post production.

HubSpot Video

It’s good to talk

Acquia wanted to create a podcast to engage and capture the attention of their audience. The intention was never to drive sales or conversions; our brief was that it should be fun, informal, conversational, and captivating.

They asked for Tomorrow People’s help in bringing the podcast to life, from creative direction before the mics were on, to post production and editing.

Building the look and feel

Tomorrow People’s creative director worked with Acquia to create a style guide that captured the spirit of the podcast. This style guide included:

  • Logo
  • Visual style
  • Intro and outro sequences
  • Transitions and animations
  • Music and jingles
  • Tips for future recordings

The finishing touches

Although the podcast’s regular hosts, James and Tom, work in the tech space, the conversations rarely stick to technological topics. The chat typically goes off on wild tangents, punctuated with hysterical laughter and personal anecdotes.

We captured this lighthearted atmosphere with careful post production for every episode of the first season, including creating short snippets for promotional activities.

We’re delighted that The Open Sauce podcast has been renewed for a second season, featuring more guests including Dries Buytaert, the founder of Drupal.

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