Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event.
From physical to digital – forced online due to the pandemic
Fast Forward is the annual event hosted by Silverfin, the cloud platform for connected accountants. This lively event is usually hosted in Belgium, but the global pandemic meant that the 2020 event was different. With guests unable to travel and attend due to social distancing regulations, Tomorrow People were asked to move the event online.
Fast Forward Studio
We worked alongside Silverfin and their partners to meet the challenge of taking their annual showpiece event online for the very first time. We designed and developed Fast Forward Studio – a dedicated online hub where visitors could learn more about the event and speaker sessions, sign up, and access exclusive live and on-demand video content and resources.
The live online show and recorded breakout sessions helped accountants accelerate their digital transformation and plan for success in connected accounting. This was achieved through a great line-up of leaders in technology and accounting sharing their experiences and giving expert advice.
Online for good
Despite the tight timeline and technical challenges, Fast Forward Studio was a huge success. There were more than 800 registrants leading up to the event, and we went live to over 400 unique viewers from 18 countries on the day.
This is greater than the number of attendees who typically attend the event, and has helped expand its reach to a global audience. With attendees no longer limited to in-person visitors, Fast Forward has leapt outside of Belgium.
Following the success of the 2020 event, Fast Forward is set to continue as a digital event in 2021.
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