Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion.
Well-established in Scandinavia, TicketCo works with major sporting and entertainment organisations including Norsk Toppfotball, which covers the Norwegian Premier League and second-flight soccer teams.
The company’s growing network of UK customers includes major sports clubs like Birmingham City FC, and entertainment venues including the Junkyard Golf Club chain.
Tomorrow People has been chosen to work on a wide-ranging strategy to position TicketCo as the go-to digital ticketing assistant, and support the company’s ambitious growth goals.
The programme will begin with market and customer research, which will inform a new positioning, branding and messaging framework. TicketCo’s online presence is also set to be overhauled, with a brand new website to reflect the new brand and product positioning. An ongoing programme of content will drive awareness and new leads for the company.
Alistair Norman, marketing director at Tomorrow People, said: “TicketCo has a great story to tell about how they make ticketing easy and simple, with powerful features to help event organisers meet their goals. We’re excited to bring that story to life and take it to the market with a strong brand and content strategy.”
Cathrine Golf, chief marketing officer at TicketCo, said: “With a real focus on growth and expansion at TicketCo, we need to get the right message across to support that. We chose Tomorrow People for their strong experience in strategy, branding and content production. We’re looking forward to seeing great results from our partnership.”
The activity will be delivered by a team of specialists at the agency, which serves global clients from its bases in Birmingham (UK), London, and New York City.
Tomorrow People specialises in working with B2B technology and data-driven platforms. Other recent client wins include geospatial machine learning software Picterra, and recycling management solution Resourcify.
Learn more about Tomorrow People on the website.
About Tomorrow People
Tomorrow People is a go-to-market agency with decades of combined experience helping B2B technology brands get closer to their customers and lead generation. Operating from offices in Birmingham (UK), London, and New York, the agency delivers a full range of consultancy and creative services, including brand and messaging development, strategy workshops, account-based marketing (ABM), website development, inbound content, search engine optimization (SEO), and social media marketing.
TicketCo provides a unified ticketing and payments platform for over 3,500 organisers of sporting, music, nightlife, arts and leisure events. Serving customers across Norway, Sweden, the UK and Ireland, the company is headquartered in Bergen, Norway with offices in London and Stockholm.
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