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CLOSE WINDOW

Marketing metrics: symptoms of poor b2b marketing campaign performance

Discover the real story behind the numbers that make up your marketing campaign performance and why some things may just be too good to be true.

Marketing metrics: symptoms of poor b2b marketing campaign...

By Alistair Norman Aug 15, 2017

b2b promotional campaigns

How the Best B2B Client & Agency Teams Implement Successful Marketing Campaigns

Discover 5 best practices for clients and agencies working together to implement successful B2B marketing campaigns.

How the Best B2B Client & Agency Teams Implement Successful...

By Alistair Norman Aug 8, 2017

b2b promotional campaigns

B2B Marketing Campaign Fitness Drill

What you put in to a B2B marketing brainstorm defines what you get out of it - read about three key factors in successful idea generation.

B2B Marketing Campaign Fitness Drill

By Pete Winter Aug 1, 2017

b2b promotional campaigns

5 Common Campaign Implementation Mistakes and How to Overcome Them [Slideshare]

Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them.

5 Common Campaign Implementation Mistakes and How to...

By Pete Winter Jul 25, 2017

b2b promotional campaigns

How to Brief a Marketing Agency and create kickass campaigns [Slideshare]

Getting the most from your marketing agency comes down to one thing: a strong campaign brief

How to Brief a Marketing Agency and create kickass...

By Pete Winter Jul 20, 2017

Digital Marketing Agency CMO's definitive guide b2b promotional campaigns

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What’s trending?

Meet the CMO turning Crocs ‘from a meme to a dream’

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.

Meet the CMO turning Crocs ‘from a meme to a dream’

By The Drum Feb 26, 2020

CMO Interview

Why your startup should market content, instead of your product

Brand affinity marketing could be a way for you to stand out...

Why your startup should market content, instead of your product

By The Next Web Feb 25, 2020

Startup Growth

Three hallmarks of Red Bull’s social media content strategy

‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.

Three hallmarks of Red Bull’s social media content strategy

By eConsultancy Feb 23, 2020

Content Strategy

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? HubSpot has you covered.

The Ultimate List of Marketing Statistics for 2020

By HubSpot Feb 22, 2020

Market Research