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By using social media monitoring you can discover a wealth of information about your customers. But how do you turn that data into brand advocacy?
Don’t be defeated by the social media haters - this example shows how you can win negative tweeters around with strategic social media management.
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.