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Now is the winter of our missed content: changes in SEO practice are closing gaps… and opening opportunities

A blog on how the changing landscape of SEO affects content marketers keen to measure their success.

Now is the winter of our missed content: changes in SEO...


By Alistair Norman Dec 18, 2018

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Content Marketing CMI Report

Thinking beyond the quarter: 5 ways content marketers can aim for long-term success

An article sharing statistics from the Content Marketing Institute that shows why you should treat your audience’s informational needs as paramount.

Thinking beyond the quarter: 5 ways content marketers can...


By Alistair Norman Dec 11, 2018

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Content Marketing CMI Report

When looking outward with your content marketing, don’t forget conversations with customers are two-way

An insightful blog demonstrating how two-way conversations with customers add more value to content marketing than plain email and web content.

When looking outward with your content marketing, don’t...


By Alistair Norman Dec 4, 2018

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Content Marketing CMI Report

The ties that bind us: content marketing proven to foster trust and comfort with customers

A useful infographic sharing how successful content marketers see the role of content marketing: as conversing, not campaigning.

The ties that bind us: content marketing proven to foster...


By Alistair Norman Dec 3, 2018

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Content Marketing Infographic CMI Report

Perfect alignment? How content marketing gets all your people acting in concert

A blog detailing the impact of good content marketing on your internal staff, making use of fresh research from the CMI.

Perfect alignment? How content marketing gets all your...


By Alistair Norman Nov 26, 2018

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Content Marketing CMI Report

Persona to person: new research shows the payback of customer personas — but too few marketers are joining the dots

Research from the Content Marketing Institute shows the importance of differentiating between an audience and a persona.

Persona to person: new research shows the payback of...


By Alistair Norman Nov 19, 2018

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Content Marketing Infographic CMI Report

Return on content: a review of how spending patterns on content marketing are changing

A blog exploring the relationship between content marketing spending and results, with survey data from the CMI.

Return on content: a review of how spending patterns on...


By Guy Little Nov 9, 2018

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Content Marketing CMI Report

Correlation… or causation? How great content marketing goes hand-in-hand with business success

An infographic setting out the case for driving business success by focussing on content marketing.

Correlation… or causation? How great content marketing goes...


By Alistair Norman Nov 5, 2018

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Content Marketing Infographic CMI Report

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