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Research from the Content Marketing Institute shows the importance of differentiating between an audience and a persona.
An infographic setting out the case for driving business success by focussing on content marketing.
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.