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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...


By Alistair Norman Nov 20, 2019

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Content Marketing CMO Interview

Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.

Thomson Reuters’ head of content and campaign marketing on...


By Pete Winter Nov 8, 2019

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Content Marketing CMO Interview

Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Annabel Rake, partner, and CMO of Deloitte breaks down how the world of work is changing for employees and its impact on the marketing function.

Deloitte CMO Annabel Rake on why staff need personalization...


By Alistair Norman Oct 22, 2019

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Content Marketing CMO Interview

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Scott Allen, CMO of Microsoft, shares his views on why successful transformation relies on people and tools — not tech.

Microsoft CMO Scott Allen on the trends shaping the future...


By Alistair Norman Oct 17, 2019

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Content Marketing CMO Interview

8 content marketing trends manufacturing marketers need to know

George Houtappel, Vice President of Marketing at Solvay, discusses his thoughts on the future of content marketing in the manufacturing and chemicals industry

8 content marketing trends manufacturing marketers need to...


By Pete Winter Dec 20, 2018

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Content Marketing Manufacturing CMO Interview

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