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George Houtappel, Vice President of Marketing at Solvay, discusses his thoughts on the future of content marketing in the manufacturing and chemicals industry
Annabel Rake, partner, and CMO of Deloitte breaks down how the world of work is changing for employees and its impact on the marketing function.
The water industry is embracing content marketing but what does the future have in store? Simon Cox, marketing director at Hydro International shares his thoughts...
Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.
Content marketing has evolved, with technologies having changed how we listen, educate, and help our audiences. Tim Lozier, marketing director at ETQ, give us the lowdown.
Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.
Scott Allen, CMO of Microsoft, shares his views on why successful transformation relies on people and tools — not tech.
Find out what’s moving and shaking in the world of content marketing with this report from Tomorrow People and the Content Marketing Institute.Get the report
Revealed: The state of B2B marketing differentiation in 2017. Deep dive into what B2B marketers are — and aren’t — doing in order to stand out from the crowd. And how you can beat the competition by being different.Start being different now
Changes such as digital transformation and the shift towards service solutions have had a dramatic impact on how the worlds most powerful B2B brands approach the challenge of building meaningful engagement with customers.