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Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.
Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.
Annabel Rake, partner, and CMO of Deloitte breaks down how the world of work is changing for employees and its impact on the marketing function.
Scott Allen, CMO of Microsoft, shares his views on why successful transformation relies on people and tools — not tech.
George Houtappel, Vice President of Marketing at Solvay, discusses his thoughts on the future of content marketing in the manufacturing and chemicals industry
56% of companies are paralyzed by disruption and change and are in a ‘digital impasse’. But change is the only constant. So how do we win in this new era? With the new rules.Get the new rules
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.