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CLOSE WINDOW

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...

By Alistair Norman Nov 20, 2019

Content Marketing CMO Interview

Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.

Thomson Reuters’ head of content and campaign marketing on...

By Pete Winter Nov 8, 2019

Content Marketing CMO Interview

Deloitte CMO Annabel Rake on why staff need personalization just as much as your customers

Annabel Rake, partner, and CMO of Deloitte breaks down how the world of work is changing for employees and its impact on the marketing function.

Deloitte CMO Annabel Rake on why staff need personalization...

By Alistair Norman Oct 22, 2019

Content Marketing CMO Interview

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Scott Allen, CMO of Microsoft, shares his views on why successful transformation relies on people and tools — not tech.

Microsoft CMO Scott Allen on the trends shaping the future...

By Alistair Norman Oct 17, 2019

Content Marketing CMO Interview

8 content marketing trends manufacturing marketers need to know

George Houtappel, Vice President of Marketing at Solvay, discusses his thoughts on the future of content marketing in the manufacturing and chemicals industry

8 content marketing trends manufacturing marketers need to...

By Pete Winter Dec 20, 2018

Content Marketing Manufacturing CMO Interview

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What’s trending?

Meet the CMO turning Crocs ‘from a meme to a dream’

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.

Meet the CMO turning Crocs ‘from a meme to a dream’

By The Drum Feb 26, 2020

CMO Interview

Why your startup should market content, instead of your product

Brand affinity marketing could be a way for you to stand out...

Why your startup should market content, instead of your product

By The Next Web Feb 25, 2020

Startup Growth

Three hallmarks of Red Bull’s social media content strategy

‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.

Three hallmarks of Red Bull’s social media content strategy

By eConsultancy Feb 23, 2020

Content Strategy

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? HubSpot has you covered.

The Ultimate List of Marketing Statistics for 2020

By HubSpot Feb 22, 2020

Market Research