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Getting the most from your marketing agency comes down to one thing: a strong campaign brief
By Pete Winter Jul 20, 2017
Digital Marketing Agency CMO's definitive guide b2b promotional campaigns
Understanding how to allocate marketing budget is vital in ensuring you get value for money - and ROI - from promotional activity.
By Pete Winter Mar 2, 2017
CMO's definitive guide b2b promotional campaigns
What you put into a B2B marketing brainstorm defines what you get out of it - read about three key factors in successful idea generation.
By Pete Winter Feb 16, 2017
b2b marketing brainstorms CMO's definitive guide b2b promotional campaigns
Learn how to research and create B2B buyer personas that will take your inbound marketing campaigns to the next level.
By Alistair Norman Feb 3, 2017
CMO's definitive guide b2b promotional campaigns buyer personas
Start your journey to achieving successful, high-performing, B2B promotional campaigns by exploring the 5 steps of a winning methodology.
By Pete Winter Jan 19, 2017
Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.
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Site: Tech Data
Video: Oracle
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.
By The Drum Feb 26, 2020
CMO Interview
Brand affinity marketing could be a way for you to stand out...
By The Next Web Feb 25, 2020
Startup Growth
‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.
By eConsultancy Feb 23, 2020
Content Strategy
Looking for the latest marketing statistics and trends? HubSpot has you covered.
By HubSpot Feb 22, 2020
Market Research
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