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CLOSE WINDOW

Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Brands felt compelled to respond to the pandemic. But not all of them got it right.

Covid-19 marketing campaigns: The good, the bad, and the...

By Pete Winter Oct 29, 2020

Content Marketing Content Strategy Brand

Predatory Thinking - Welcome a New Breed of Marketers

As a marketer, Predatory Thinking can give you the edge over competition. But what is Predatory Thinking and how can it help you?

Predatory Thinking - Welcome a New Breed of Marketers

By Pete Winter Sep 1, 2020

Marketing Content Marketing

How to plan the digital engagement of your content marketing strategy

From content promotion plans to distribution insights, your team of digital marketers know how to work their magic on every channel available.

How to plan the digital engagement of your content...

By Pete Winter Aug 19, 2020

Content Marketing Working with a content marketing agency

Verint VP of EMEA marketing Marije Gould on why the future of content marketing is about principles as much as your product

Marije Gould, VP of Marketing, EMEA at Verint, explains why engaging with your customers beyond your products is vital.

Verint VP of EMEA marketing Marije Gould on why the future...

By Alistair Norman Nov 21, 2019

Content Marketing

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...

By Alistair Norman Nov 20, 2019

Content Marketing CMO Interview

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Weekly Edition

Your content marketing. Kickass or casualty?

Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.

Take the test

Latest Work.

eGuide: Cxense

Site: Tech Data

Video: Oracle

What’s trending?

Meet the CMO turning Crocs ‘from a meme to a dream’

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.

Meet the CMO turning Crocs ‘from a meme to a dream’

By The Drum Feb 26, 2020

CMO Interview

Why your startup should market content, instead of your product

Brand affinity marketing could be a way for you to stand out...

Why your startup should market content, instead of your product

By The Next Web Feb 25, 2020

Startup Growth

Three hallmarks of Red Bull’s social media content strategy

‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.

Three hallmarks of Red Bull’s social media content strategy

By eConsultancy Feb 23, 2020

Content Strategy

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? HubSpot has you covered.

The Ultimate List of Marketing Statistics for 2020

By HubSpot Feb 22, 2020

Market Research