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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Brands felt compelled to respond to the pandemic. But not all of them got it right.

Covid-19 marketing campaigns: The good, the bad, and the...


By Pete Winter Oct 29, 2020

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Content Marketing Content Strategy Brand

Predatory Thinking - Welcome a New Breed of Marketers

As a marketer, Predatory Thinking can give you the edge over competition. But what is Predatory Thinking and how can it help you?

Predatory Thinking - Welcome a New Breed of Marketers


By Pete Winter Sep 1, 2020

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Marketing Content Marketing

How to plan the digital engagement of your content marketing strategy

From content promotion plans to distribution insights, your team of digital marketers know how to work their magic on every channel available.

How to plan the digital engagement of your content...


By Pete Winter Aug 19, 2020

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Content Marketing Working with a content marketing agency

Verint VP of EMEA marketing Marije Gould on why the future of content marketing is about principles as much as your product

Marije Gould, VP of Marketing, EMEA at Verint, explains why engaging with your customers beyond your products is vital.

Verint VP of EMEA marketing Marije Gould on why the future...


By Alistair Norman Nov 21, 2019

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Content Marketing

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...


By Alistair Norman Nov 20, 2019

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Content Marketing CMO Interview

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Your content marketing. Kickass or casualty?

Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.

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