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CLOSE WINDOW

Verint VP of EMEA marketing Marjie Gould on why the future of content marketing is about principles as much as your product

Marije Gould, VP of Marketing, EMEA at Verint, explains why engaging with your customers beyond your products is vital.

Verint VP of EMEA marketing Marjie Gould on why the future...

By Alistair Norman Nov 21, 2019

Content Marketing

Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Andrea Clatworthy, head of ABM at Fujitsu, makes plain why personalization helps foster connections with your customers.

Fujitsu’s head of ABM on why personalization is the future...

By Alistair Norman Nov 20, 2019

Content Marketing CMO Interview

How a fearless content marketing strategy paid off for Under Armour, IBM, and GE

How a fearless content marketing strategy help B2C and B2B brands like Under Armour and IBM really stand out.

How a fearless content marketing strategy paid off for...

By Pete Winter Nov 14, 2019

Content Marketing Differentiation

Thomson Reuters’ head of content and campaign marketing on why emotional marketing is an unmined gem

Antonia Wade, head of content and campaign marketing at Thomson Reuters, makes clear why B2B’s future is emotional marketing.

Thomson Reuters’ head of content and campaign marketing on...

By Pete Winter Nov 8, 2019

Content Marketing CMO Interview

The power of a ‘real-time’ content marketing strategy

Learn why brands are using real-time content marketing strategies to stay relevant and keep their audiences engaged.

The power of a ‘real-time’ content marketing strategy

By Pete Winter Nov 4, 2019

Content Marketing Differentiation

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Weekly Edition

Become a changemaker

Use the new rules of content marketing

56% of companies are paralyzed by disruption and change and are in a ‘digital impasse’. But change is the only constant. So how do we win in this new era? With the new rules.

Get the new rules

Latest Work.

eGuide: Cxense

Site: Tech Data

Video: Oracle

What’s trending?

Meet the CMO turning Crocs ‘from a meme to a dream’

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.

Meet the CMO turning Crocs ‘from a meme to a dream’

By The Drum Feb 26, 2020

CMO Interview

Why your startup should market content, instead of your product

Brand affinity marketing could be a way for you to stand out...

Why your startup should market content, instead of your product

By The Next Web Feb 25, 2020

Startup Growth

Three hallmarks of Red Bull’s social media content strategy

‘Brands as publishers’ is a concept that many marketers see as fruitless. But one brand that has certainly seen success from its own media is Red Bull.

Three hallmarks of Red Bull’s social media content strategy

By eConsultancy Feb 23, 2020

Content Strategy

The Ultimate List of Marketing Statistics for 2020

Looking for the latest marketing statistics and trends? HubSpot has you covered.

The Ultimate List of Marketing Statistics for 2020

By HubSpot Feb 22, 2020

Market Research