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Every disaster is a chance to learn... or at least to try out your crisis management PR skills. Here's what we learned from some PR blowups in the last 12 months.
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.