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How to become a bureaucracy buster in a data-driven marketing world

Discover how modern marketing defeats slow bureaucracy by embracing data-driven speed and agility.

How to become a bureaucracy buster in a data-driven...


By Pete Winter May 11, 2021

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Marketing Strategy

How the global pandemic changed marketing and engagement in 2020

Research and insights into how engagement has changed during the Covid-19 pandemic, and how marketers are reacting to communicate with customers.

How the global pandemic changed marketing and engagement in...


By Pete Winter Mar 3, 2021

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Marketing Strategy

Understanding your audience: How to build a persona matrix

Why building a persona matrix is a crucial first step of a go-to-market strategy, and a step-by-step guide showing how to get all the insights needed for each target persona.

Understanding your audience: How to build a persona matrix


By Pete Winter Feb 9, 2021

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Marketing Strategy

It’s time to talk about your competition

Never mention your rivals has been a golden rule of marketing for a long time. Our blog looks at why it might be time to take a different approach.

It’s time to talk about your competition


By Pete Winter Nov 19, 2020

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Marketing Strategy

The Content Marketing Hierarchy of Needs [Slideshare]

Content marketing doesn’t just happen; there’s a hierarchy of vital needs that make for a successful content marketing strategy.

The Content Marketing Hierarchy of Needs [Slideshare]


By Harriet Beckett-Trevor Nov 7, 2014

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Inbound Marketing Content Marketing Marketing Strategy

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Take the content capability audit to assess how your content marketing strategy is performing. Plus, tailored tips to improve your game.

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