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How to conduct an effective competitive analysis in 7 steps

What marketers need to know about analysing new and existing competitors in the market.

How to conduct an effective competitive analysis in 7 steps


By Pete Winter Jun 14, 2022

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Marketing Strategy

8 key tips for marketing to existing B2B customers

Marketing to existing B2B customers requires you to focus heavily on customer retention. This article provides tips on how to get started.

8 key tips for marketing to existing B2B customers


By Pete Winter May 31, 2022

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Customer Retention Marketing Strategy

What are the pillars of a successful post-product-launch strategy?

What does an effective and efficient post-product-launch strategy look like? This article provides and explains the necessary components.

What are the pillars of a successful post-product-launch...


By Pete Winter May 24, 2022

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Marketing Strategy product marketing Product-Led Growth

The definitive guide to SaaS pricing models

For effective product positioning, marketers need to understand different SaaS pricing models. Discover the pros and cons of each one in this article.

The definitive guide to SaaS pricing models


By Pete Winter May 17, 2022

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Marketing Strategy SaaS

5 essential tips to clearly define your ideal target market

This article provides important tips to consider when selecting who your ideal target market is.

5 essential tips to clearly define your ideal target market


By Pete Winter Apr 28, 2022

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Marketing Strategy Target Market

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