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SEO isn't part of public relations; it is public relations. Bringing your SEO and PR strategies together can pay back big-time – in brand consistency, audience reach and lead generation.
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.