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When only a small percentage of new products actually achieve success in the market, how can you help yours break through? In this article, we suggest that if you’re willing to define the right audience, assess the value your product would really deliver, and work through an organized rollout, you can materially improve your chances.
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.