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Don’t be defeated by the social media haters - this example shows how you can win negative tweeters around with strategic social media management.
How can B2B marketers best direct their social media efforts to ensure they’re reaching the right audience?
An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an unprecedented 20% year-on-year.